Brand identity is fluid
It constantly evolves and changes Building a connect with customers takes time We work with you to create long term value
With the internet, brand building stopped being a monologue and became a dialogue. It changed the equations between brands and consumers forever. The power of ideas is the only constant. And the fact that consumers cannot be taken for granted. Authenticity works.
Trust needs to be earned and renewed multiple times. The questions we ask ourselves every day are: Do you have to be interesting all the time? Can you go off character once in a while? How do you maintain authenticity when there isn’t an all-encompassing definition?
The answers we know: Stay true to your promises. Don’t be self-centered. Explore what you can become. Failing is forgivable as long as it is not intentional. Know-alls are turn offs
Ideascape team
Venu Gopal Nair
Over 30 years building brands. Curious. Visual storyteller. Words are friends.
Deepa Ravi
Creative expressionist. Author. Mother. Party organiser. Fitness enthusiast.
Rado
Speaks through colours and designs. Obsessive about mobile phones. Tech explorer.
L.P.S. Jayachandran
Biotechnologist. Major in client relationships. Practices yoga and healing through naturopathy.
Ideascape Profile
Here are some of the clients we’ve worked with and the campaigns we’ve done. They include work across media, both traditional and digital. The work we do is dictated by client objectives, the way markets evolve and what customers respond to
Heidelberg office
The Heidelberg office in Chennai had to reflect the company identity, branding and convey the history of Heidelberg as one of the foremost companies in the world in offset printing.
True Biscuit Packaging
TRUE biscuits is a well known brand in South India manufacturing a wide range of biscuits and groceries. The TRUE logo was looking dated and we preserved the character of the brand while modernizing the overall look and feel
Randstad office wall graphics
The Randstad office in Bangalore had to integrate aspects of brand identity and presentation. It is the workplace that defines and exemplifies the company’s spaces and builds relationships internally
Ideascape Blog
Randstad office wall graphics
The Randstad office in Bangalore had to integrate aspects of brand identity and presentation. It is the workplace that defines and exemplifies the company’s spaces and builds relationships internally
Rail is the new silk road
Rail journeys have a feel that few other modes of transport have. And countries are expanding their rail networks and linking them to create new trade and commercial opportunities. Interesting times ahead
Why does Bill Gates read?
Libraries were seen as endangered when books moved online and people were seen to read less. However, a company saw the perfect opportunity to build a business in the changed environment